October 1st, 2018

Mark Dantonio coins a phrase every summer to symbolize Michigan State’s season ahead. Sometimes, they stick. Like “Chase It” during the Spartans’ Rose Bowl season in 2013 and “Reach Higher” in their College Football Playoff season in 2015, both Big Ten title years. Sometimes, they fail. Remember “#P4RB” in 2012 (Prepare for Rose Bowl) and “Back 2 Back” in 2016? This summer, it was “Heave” — meant to signify pulling in one direction during a tug-of-war.

Source: DEtroit Free Press