noise.typepad.com —  "Why is MSU playing Western MIchigan at Ford Field in 2009?" The exposure in Detroit is a big part of the decision to have a game there. There are other reasons. The details of the contract haven't quite been finalized, but MSU expects to net about the same ($1.2 million or so) as it gets for a home game. Technically, this will be an MSU road game -- which will help WMU meet its Division I-A (FBS, whatever) attendance requirements, and the guarantee from Ford Field will provide a nice payday for the Broncos as well.
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